It's the way we make sense of things. We tell stories, we read stories, we watch them and listen to them. It's how we discover our world and the things we need from it.
Here at Riney, this belief is the foundation of our culture. It's a foundation that was built by a man named Hal Riney because he believed in the power of stories to communicate, and to persuade.
And while the power stories have to influence the success of brands remains unchanged, the landscape used to put a story together has become the most talked about story in decades.
As a result, we believe brand stories today need to go beyond the idea of "storytelling" and extend to what we call, "storybuilding."
These are modern stories that extend traditional storytelling principles into all interactions a brand should have with its consumers—allowing a consumer to not only bear witness, but participate and experience it.
To make this possible we took the digital expertise and experience of a purely digital agency, Modem, and merged it with the traditional, storytelling expertise of Riney. We changed the way we operate. Today we structure a story so that it can be delivered in the most effective way for our modern landscape. Traditional, contemporary, personal, social, contextual.
In one short moving day, we made a single storybuilding agency that can accommodate all of the effective story elements available today.
Welcome to Riney.